International Franchising (Currently Europe, Africa and Asia Only)








The Payless international model is successful outside the Americas because:

  • Payless connects with consumers who desire on-trend product at value prices
  • The Payless self-select service model is the most efficient for selling footwear
  • The Payless operational model drives transactions while delivering high customer satisfaction

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Payless further drives this success in international markets by:

  • Tailoring a portion of the merchandise specifically to the local market
  • Marketing with understanding of holidays, pay period cycles, spending patterns and local tastes/preferences that impact conversion
  • Managing and understanding the complexity of growing a large, established brand in the often fragmented and relatively undeveloped footwear market which exists in many countries

At Payless, we operate a range of successful store formats, each designed to function in high-profile shopping malls and prime retail locations. Our store sizes include:

  • Flagship stores: from 3,500 sq. ft. (325 sq. m.)
  • Average size stores: 2,500 sq. ft. (232 sq. m.)
  • Minimum size stores: 1,800 sq. ft. (167 sq. m.)

When you partner with Payless, we provide:

  • Retail operations processes, training and continuing guidance
  • Trend direction and product sourcing
  • U.S. marketing materials
  • Store design standards and training
  • Use of Payless trademarks
  • Regular audits, training and oversight of brand standards
  • Support from a dedicated team in the U.S.

What we look for in a partner:

  • A proven retailer with experience in franchising international brands
  • The financial capacity to develop a multi-store business that delivers sustainable growth throughout the territory
  • An established company with a thorough understanding of the fashion and retail markets within which the partner will operate
  • A well-respected and professional business with a strong record of corporate responsibility
  • Strong business acumen and excellent attention to detail
  • Regular audits, training and oversight of brand standards
  • A willingness and ability to emulate the Payless ShoeSource brand, culture and standards

Payless franchising opportunities are only available in specific markets throughout Europe, Africa and Asia. If you’re interested in becoming a franchise partner or have any questions, please contact Bryan Seamans.

  • Bryan Seamans

3231 Southeast Sixth Avenue • Topeka, KS 66607-2207 • U.S.A.